Send2Press Newswire
Mon, 15 Mar 2010 23:16:37 GMT
Business Telecommunications Spending Will Hit $146 Billion in 2010, Says Insight Research Corp.
BOONTON, N.J., March 2 (SEND2PRESS NEWSWIRE) -- Despite slowdowns and spending cuts in many industries, overall spending by all U.S. businesses on wired and cellular calling is forecasted to exhibit modest growth over the next five years, says a new market research report from Insight Research. The study predicts that cellular calling will account for nearly 44 percent of the U.S. corporate phone bill for telecommunication services in 2010, and is the only enterprise market segment showing substantial growth.
Insight's newly released market analysis report, "Telecom Services in Vertical Markets, 2009-2014" reveals that wireless service revenues are expected to grow at a compounded rate of nearly 18.4 percent annually from 2009 to 2014, while growth in wired services remains essentially flat. The biggest spenders on cellular services will come from four market segments: construction; financial, insurance, and real estate; professional business services; and transportation.
The study analyzes 14 vertical industries categorized by the NAICS, and focuses on corporate spending for wireline and wireless telecommunications services in each of the 14 industries.
"The year 2009 was all about cut backs and retrenchment in every industry sector we examined," says Robert Rosenberg, President of Insight.
"However, it is continued demand for wireless services that will keep the telecom industry in the black over the next five years-and that demand is going to be uneven across the various business sectors," Rosenberg concludes.
An excerpt of this market research report, table of contents, and ordering information are available online: www.insight-corp.com/reports/vert09.asp.
This 115-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.
NEWS SOURCE: Insight Research Corporation
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2010 Neotrope® News Network - all rights reserved.
TAGS: Insight Research Corporation, Telecommunications and VoIP, Send2Press.
Tue, 02 Mar 2010 14:28:13 GMT
CustomXM Wins Arkansas Business 2009 Business of the Year Award (Category 1)
LITTLE ROCK, Ark., Feb. 26 (SEND2PRESS NEWSWIRE) -- CustomXM, a Central Arkansas marketing services provider, was the winner of the 2009 Arkansas Business of the Year award in Category 1 (businesses with 25 or fewer employees) at the annual event at the Statehouse Convention Center in Little Rock on Wednesday, Feb. 24, 2010. The event was well attended and supported by the statewide business community.
Arkansas Business produces the annual business awards to honor outstanding companies and non-profits around the state who have excelled and prospered in the previous year. A panel of judges from different disciplines chooses a winner in three business categories based on company size. They also honor a non-profit organization and choose an "executive of the year."
CustomXM is a family-owned business started in 1966 by Ira and Mary Strack and now run by their son Paul Strack. CustomXM began as a traditional commercial printing concern and has, over the last few years, retooled and rebranded themselves as a provider of cross-media, interactive marketing solutions, as well as a traditional print provider.
"This award is the culmination of the 44 years of work and dedication that my parents have invested in our company and of the work of our most valuable asset: our employees. To receive this level of recognition is also an affirmation of the rebranding and repositioning we embarked upon in the last 5 years. We are also honored to be included in this category with the other fine companies, Fischer Honey, Sells Agency, Legacy Capital Group and Tobi Fairley Interior Designs. We wish them the very best in the future as well," said Paul Strack, President, CustomXM.
To learn more about CustomXM, visit the website at www.customxm.com.
NEWS SOURCE: CustomXM
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2010 Neotrope® News Network - all rights reserved.
TAGS: CustomXM, Awards and Honors, Send2Press.
Fri, 26 Feb 2010 13:54:18 GMT
Tammy Katz to Present Food Marketing Best Practices at Mid-America Food Processors Association Conference
COLUMBUS, Ohio, Feb. 26 (SEND2PRESS NEWSWIRE) -- Tammy Katz, CEO of Katz Marketing Solutions, will present "8 Ways to Grow Your Food Brand with Interactive Marketing and Social Media" at the Mid-America Food Processors Association's annual meeting on March 2, at the Embassy Suites in Columbus, Ohio. Midwest food company leaders will attend the meeting to discuss emerging trends in food marketing, labor relations, government regulations, and food safety.
Mid-America Food Processors Associations provides information, programs, and university agricultural and food department research grants to strengthen the productivity of food processors in the Midwest.
Katz will discuss how small and mid-sized food companies and brands should use interactive marketing and social media strategies to grow their brands. Katz is a food and beverage brand marketing expert and Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University.
During the session, participants will review examples of some of the industry's best practices and case studies, including: Stacy's Pita Chips, Little Debbie, Sopakco, CafeMom, Hungry-Girl.com, and Whole Foods Market.
When asked about the session Katz replied, "Food companies must focus on their marketing strategy and goals, and not overreact to new tactics. While mid-sized companies can adapt and capitalize on high-growth platforms like Facebook and Twitter, they also should seize growth opportunities from more basic tools like Web optimization, database marketing, and customer service."
The presentation will offer attendees practical ways to focus on practical and immediate ways to grow sales through interactive marketing and social media, including:
1. Build competitive Web presence.
2. Build and harvest customer/consumer databases.
3. Leverage customer service 2.0.
4. Monitor and listen to target consumers.
5. Capitalize on personal social media; prioritize Facebook, communities, and YouTube.
6. Network and develop business with business social media; leverage LinkedIn.
7. Market consistently across media.
8. Measure and refine programs.
About Katz Marketing Solutions:
Katz Marketing Solutions, www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses and is based in Columbus, Ohio.
NEWS SOURCE: Katz Marketing Solutions
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2010 Neotrope® News Network - all rights reserved.
TAGS: Katz Marketing Solutions, Advertising and Marketing, Send2Press.
Fri, 26 Feb 2010 12:47:07 GMT
EquinePro Newsletter: Innovative Marketing Technology Targets Equine Industry
NEWPORT BEACH, Calif., Feb. 15 (SEND2PRESS NEWSWIRE) -- Professional horse trainer and creator Donna Cheek, announced today the launching of EquinePro™ a marketing system designed specifically for the equine industry. The fully automated online newsletter service allows horse industry professionals to take advantage of the proven strategy of relationship and viral marketing with a "hands off" approach.
Ms. Cheek, an equine trainer with 39 years of experience in the horse business, developed EquinePro™ to provide an affordable and convenient way for trainers, barn owners and breeders to market their services to the public.
"The equine industry is commonly known to be very labor intensive, with no time to sit at a desk," Cheek explained. "We have no cutting edge options for marketing. I wanted to create something easy and effective that I would use for my own horse business. In this economic climate there is a critical need for all of us in the horse business to adopt some sort of marketing strategy."
EquinePro provides entertaining and educational content that is appropriate for all disciplines, then twice each month, distributes the newsletter on behalf of the equine professional to their clients and prospective clients. One of the many benefits of this newsletter is that it functions as an electronic business card, keeping products and services at the forefront of the minds of their targeted market. The newsletter will position an equine professional as the local expert while stimulating new referrals and business leads.
According to the American Horse Council, there are approximately 9.2 million horses in the U.S. used for racing, showing, breeding, recreation and sport.
Equine Trainers Newsletter is an online company with offices at 5000 Birch Street, West Tower, Suite 3000, Newport Beach, California 92660.
Visit: www.equinetrainersnewsletter.com.
MEDIA CONTACT:
Donna Cheek
Ph. 949-476-3696
Fax 949-476-3758
Email: admin@equinetrainersnewsletter.com .
NEWS SOURCE: Donna Cheek
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2010 Neotrope® News Network - all rights reserved.
TAGS: Donna Cheek, Advertising and Marketing, Send2Press.
Mon, 15 Feb 2010 12:49:36 GMT
Savannah-based Paragon Design Group Completes Broadcast Design Package for The Weather Channel
SAVANNAH, Ga., Feb. 10 (SEND2PRESS NEWSWIRE) -- Savannah-based, award-winning Paragon Design Group has recently helped brand and package, "Cantore Stories," the newest HD show from The Weather Channel. This is Paragon's second hire by the national cable channel, its first being a refreshed package for "Day Planner," a weekday show that airs from 10 a.m. - 2 p.m. on the station.
"Part of why we love these larger broadcast design projects is that they give us more opportunities to create and flesh out our ideas due to the inter-connected nature of a Show Package," said Paragon's Lead Creative Juicer, Andrew Davies. "Plus we get to do it from the comfort of our slice of paradise here in Savannah, Georgia, even though our clients are increasingly based in other parts of the country or overseas."
Paragon is headed by three Savannah College of Art and Design alumni, Andrew Davies, Susan Isaacs and Philip Joyner, who all made a conscious decision to trade big-city bustle for coastal-community charisma. After almost nine years in business, the decision continues to pay off in unimaginable ways.
"When we show our work to national clients they are sometimes surprised that this is the caliber of work coming out of such a small town," commented Susan Isaacs, Paragon's Head Strategic Focus-izer, "but more often than not, they immediately get the connection to SCAD as a huge talent resource, and quite frankly it's not uncommon for them to say they've visited Savannah and would love to live here, too!"
Specifically for "Cantore Stories," Paragon flexed its broadcast design muscle by creating the show's logo and then providing the network with a kit of motion-graphic parts to be used for flexibility in assembling transitions, promos and other sequences. The primary challenge they had to creatively overcome was the need to develop a customized end title treatment to correspond with the show's differing locations and weather conditions. Knowing they couldn't possibly produce all of the necessary parts for each individual show, Paragon capably met the show's request by designing templates based on four major color schemes that would give The Weather Channel's team of animators the ability to create future show elements with ease, all while remaining true to the brand.
"Since we knew we were going to be handing over the project files to TWC's animators, we made sure that all of the effects we created were done without any special third-party plug-ins. This gave them complete freedom to re-purpose specific elements without risk of incompatibility between our machines and theirs," remarked Davies.
As for The Weather Channel's approval of the end product? "We had a vision for Cantore Stories and Paragon turned our words into reality," stated Ray Sams, Creative Director of Programming and Production at TWC. "During the RFP process, a member of our review committee asked me who created the winning design pitch, an agency from New York or LA? When I replied Paragon was located in Savannah a few eyebrows raised. Paragon delivered a killer package and continues to draw attention to the Creative Coast."
Of course, as any design studio would be, Paragon was thrilled to dig into its own toy chest of design applications and get to work. Their tools of choice? 3D elements were created in Cinema4D leaving the rest, including simulated weather elements and compositing, to Adobe After Effects.
"One of the challenges we've had to adapt to has been the move to HD," said Philip Joyner, Paragon's Head Production Maverick. "We're dealing with some pretty large files but with some creative asset management in-house, we're able to handle the rendering and storage of 1080p HD digital files, and deliver them with no problems. We deal with revisions and approval all online and digitally send final files via FTP. As we grow to meet even larger challenges, we now have an ally in another Savannah company, Meddin Studios, which allows for faster delivery, asset-management, and previews. With these options available, we can work with anyone, anywhere!"
The Weather Channel has always taken an innovative approach in the creation of stimulating weather programming, which aligned perfectly with Paragon's style of creative design. TWC continues in this spirit with the addition of such improvements as enhancing graphics, maps and programming for local forecasts and national broadcasts, along with programming in High Definition (HD) from a new 12,500-square-foot facility. TWC will continue to strengthen their competitive position by delivering more visually impactful programming that gives the audience a vivid experience.
Paragon Design Group is known for creating smart design for evolving brands. Whether designing for motion graphics, print or Web, Paragon loves working with clients who are passionate about what they do and are ready to take their brands to the next level. As individuals, the members of Paragon are admittedly a little whacky, but when it comes to client work, they couldn't be more serious.
Find out more by visiting www.iamparagon.com or 912.238.1991.
NEWS SOURCE: Paragon Design Group
This story was issued by Send2Press® Newswire on behalf of the news source and is Copyright © 2010 Neotrope® News Network - all rights reserved.
TAGS: Paragon Design Group, Advertising and Marketing, Send2Press.
Wed, 10 Feb 2010 09:58:27 GMT
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