Send2Press Newswire
Fri, 03 Jul 2009 14:04:04 GMT
Thanks to President Obama, Everyday is a Campaign
NEW YORK, N.Y., June 29 (SEND2PRESS NEWSWIRE) -- ElectionMall launches new social media tools - great for candidates from school board to President. As technology continues to drive political participation at all levels, the need for the latest tools makes all the difference as candidates, from the school board to the White House, look to engage voters, raise money and win on Election Day.
 "Thanks to President Obama, everyday is a campaign day," said Ravi Singh, CEO and founder of ElectionMall® Technologies Inc. (EMT). In acknowledgement of this, Founder of Personal Democracy Forum Andrew Rasiej joined Singh in a press conference today at the 6th Annual Personal Democracy Forum (PDF) - which is the world's largest and best known conference on the intersection of technology and politics - announcing the launch of the Money Bomb™ fundraising widget for Facebook®. Money Bomb helps campaigns of any size raise money and is compliant with the fundraising rules of the Federal Election Commission as well as state and local laws.
"Money Bomb is a fundraising tool the McCain 2008 campaign wish it had," Singh said. "Since our systems of election laws are complex, technology needs to accommodate the paradigm shift from large campaigns to smaller ones, simply using the latest technology to empower them with the same tools. Fundraising is the 'mother's milk of politics in the United States."
"As we have recently seen in Iran and Europe, technology is changing political participation worldwide," Singh said. "Technology empowers would-be challengers to compete with incumbents. It allows a candidate to raise the money they will need to compete. A candidate armed with the latest technology can bring down the 'good ol' boy,' and that is what we are doing."
"With the rise of social networking sites like Facebook, Twitter and YouTube, the question continues to be how you use it - how can you engage users with your message and empower them to participate," Singh added. "Every candidate wants to emulate the success of the Obama campaign, and ElectionMall is offering those campaigns the right tools at the right time."
About ElectionMall, Inc.
Established in 1999, ElectionMall.com is a non-partisan world leader in providing on demand (SaaS) Internet-based solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, and votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into 5 specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C., Chicago and L.A. with international offices in Brussels, Belgium and Mexico City, Mexico.
For more information, visit www.electionmall.com or call 1-888-932-2946.
All trademarks and service marks are the property of the respective parties.
Copyright © 2009 Send2Press(R) Newswire, a unit of Neotrope(R)
TAGS: Send2Press Newswire,
fundraising widget for Facebook,
ElectionMall campaign SaaS
Mon, 29 Jun 2009 16:08:08 GMT
Trendara B2B Marketing Agency Achieves 600 Percent Increase in Lead Volume for Los Angeles Financial Services Company
LOS ANGELES, Calif., June 23 (SEND2PRESS NEWSWIRE) -- "Over the last 2 quarters we increased our client's online lead volume by over 600 Percent, and the landing page design and split-test techniques we deployed have resulted in conversion rates as high as 23 Percent," says Rowe Morehouse, Principal Consultant at Trendara LLC. "We've been able to deliver a huge increase in targeted leads, and they're coming in at a lower cost."
 What's unique about Trendara's PPC and SEO-based lead generation approach is the emphasis on post-capture lead nurturing through the delivery of quality, brand-enhancing content and engaging interactive Web site features.
"We also created an online Payment Calculator that has become the most visited page on the Taycor Financial Web site. Users love it ... and feedback from the sales reps is that the calculator is now a must-have sales tool that has helped them close more deals from the very first day it launched."
Morehouse credits the success of the demand generation project to thoughtful AdWords optimization, ongoing landing page testing, and true CRM integration.
"When we started writing leads directly into Taycor's CRM, it was a breakthrough for their company. They are now able to track funded deals all the way back to the first keyword click. It's this and other metrics we established that tell us where to most profitably apply ad dollars on an ongoing basis."
"The automated e-mail marketing we set up for Taycor not only allows us to track clicks, but also lets us see which pages the prospect views on their return visits. We use this data to distribute a 'hotlist' to the sales reps that shows which prospects are most engaged, and most likely ready to transact."
More information: trendara.com.
About Trendara
Incorporated in 2004, Trendara B2B Marketing Agency provides online marketing services to help companies generate qualified leads and close more sales. Trendara accelerates demand and revenue growth by targeting prospects primarily through search engine marketing, capturing leads via highly optimized landing pages, and nurturing leads through relevant, behaviorally-triggered communications. A certified Salesforce.com consultancy, Trendara also customizes CRM and Marketing Automation systems to achieve a much more efficient and successful sales process for converting leads into booked revenue.
All trademarks and service marks are the property of the respective parties.
Copyright © 2009 Send2Press(R) Newswire, a unit of Neotrope(R)
TAGS: Send2Press Newswire,
B2B Marketing Agency,
Trendara CRM
Tue, 23 Jun 2009 06:59:52 GMT
Mutiny Pictures 2nd Quarter Round-up: U2, Eminem, ABC, Selena Gomez, and Drew Seeley
Los Angeles-based Mutiny Pictures reports busy winter and spring with key accounts including Interscope Records, ABC, and Razor & Tie Records' Selena Gomez and Drew Seeley
LOS ANGELES, Calif., May 27 (SEND2PRESS NEWSWIRE) -- Mutiny Pictures (www.MutinyPictures.net), a Los Angeles-based film company specializing in online branded entertainment and webisode production, made several company announcements through founder Michael Pierce on recent high-profile projects that showcase their branding capabilities and post-production expertise.
 Mutiny Pictures director Kenny Stoff recently teamed up with U2 to document the launch of the band's first album in five years. "3 Nights Live" featured a three day, whirlwind tour from Los Angeles, Chicago and Boston where the band mingled with fans and the media in a Q&A session hosted by Shirley Manson. The Boston stop culminated with an intimate, live performance featuring songs from U2's new record "No Line On The Horizon."
In addition to U2, Kenny Stoff was reunited with Interscope Records' artist Eminem to create a 30 minute program of original content for the making of his new video. "We Made This" is the lead single from his latest LP, Relapse, and is currently appearing on MTV and M2. Stoff and Eminem previously collaborated on the MTV hit "Making the Ass" which featured the puppetry of Crank Yankers and performances by Sarah Silverman and Jimmy Kimmel.
"We know we can rely on Kenny Stoff and the Mutiny Pictures team for great creative with quick post production turnarounds," remarked Michelle An of Interscope Records. "We trust them with our most prominent artists and they continue to impress."
Stoff also directed the music video "New Classic" for Razor & Tie Records' Selena Gomez and Drew Seeley. The track is from the soundtrack of Disney's "Another Cinderella Story" and has, to date, attracted over 500,000 views on YouTube.
Company directors Stephen Brown and Erin Brown also teamed up to direct the music video for The Strange Familiar and their song "Courage Is." The music of The Strange Familiar is currently being featured on the ABC show "Secret Life of An American Teenager." The music video takes a subtle, heartfelt and credible approach to teen pregnancy and the adversity of life.
Added Pierce: "It's exciting to work with such a wonderful group of artists and I'm extremely proud of the work Kenny Stoff, Erin Brown and Stephen Brown have created. I am looking forward to the second half of 2009 and continuing to push the limits of traditional and new media."
About Mutiny Pictures
Mutiny Pictures (www.MutinyPictures.net) is a turnkey production through post-production solution for film, television, commercials and title sequence needs. The company offers a unique pairing of experienced directors and high-end visual effects and post production. Client accounts include J. Walter Thompson, McCann Erickson, ABC, Sony BMG and Universal Music Group, T-Mobile, GM, Lexus, BBDO, Team One, David and Goliath, and DDB.
Media Contact: Rebekah Iliff/SGC, +1-310-770-8338,
Rebekah @ SmartGirlsConsulting.com.
All trademarks and service marks are the property of the respective parties.
Copyright © 2009 Send2Press(R) Newswire, a unit of Neotrope(R)
TAGS: Send2Press Newswire,
video production,
Mutiny Pictures
Wed, 27 May 2009 08:59:42 GMT
DepthPR Adds Public Policy Strategy and Communications Services Partnering with DC-based Public Affairs Veteran Brent Gilroy
Financial services providers and vendors require expert advice and training to build reputation and increase public affairs effectiveness
ATLANTA, Ga., May 20 (SEND2PRESS NEWSWIRE) -- Depth Public Relations LLC, (www.DepthPR.com) a full-service public relations and marketing provider for the financial services industry, now offers the services of public affairs veteran Brent Gilroy, a Washington, DC-based consultant for issues-related strategy, guidance and services. The collaboration serves community institutions, mortgage lenders, technology and services providers, and grassroots affordable housing initiatives that want to become better informed and more effective in promoting legislation and regulations affecting their business.
 Gilroy, a 20-year veteran of the capital's most prestigious public affairs firms, and also a former senior congressional staff member and journalist, will help businesses, associations and non-profit community-based organizations develop strategies, craft high-impact position papers, and prepare for meetings with key congressional, executive branch and state-level policy influencers.
"Financial services organizations of every size, and their technology services providers, can expect ongoing scrutiny and unprecedented regulation to have a dramatic impact on their enterprise, their customers, and their industry," said DepthPR founder and principal Kerri S. Milam. "Since 2006, we have anticipated a rising public policy tide to alter the landscape for residential finance providers and the businesses serving them."
"If you're not at the table when laws and regulations are formulated, your ideas will be left on the table," Gilroy said. "The groups and industries that are most successful in the public policy arena not only have professional lobbyists on their side but also put their rank and file members to work explaining to lawmakers and their staff the impact of polices at the ground level. Our leaders - at the national, state and local levels - want to hear the view of people who actually live under those laws and regulations every day."
Titan Lenders Corp, which has partnered with DepthPR for public relations and web-based awareness strategies since launching in 2007, recently stated in its blog (titanlenderscorp.com/blog/) the need for financial services and mortgage lending related businesses to increase their outreach to and awareness of public policy influencers:
"1) Most members of the legislature and their staff do not understand the intricacies of our industry; 2) The ones that do understand are actively trying to make changes without necessarily thinking through all the ramifications of their actions; and 3) It is incumbent upon us (the experts in the mortgage industry) to speak up, reach out, and attempt to educate when and where we can."
Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence via precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO) and other initiatives that strengthen brand reputation. Principal strategist and client service executive, Kerri Milam (www.depthpr.com/Whos-behind-depth.php), remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed upon metrics.
For more information about Depth Public Relations, LLC, services visit www.DepthPR.com, or email Kerri S. Milam at Kerri@DepthPR.com.
All trademarks and service marks are the property of the respective parties.
Copyright © 2009 Send2Press(R) Newswire, a unit of Neotrope(R)
TAGS: Send2Press Newswire,
financial services industry,
Depth Public Relations
Wed, 20 May 2009 13:41:24 GMT
Eularis Releases Comprehensive Report on Effective and Measurable Pharmaceutical eMarketing using Social Media
NEW YORK, N.Y., and LONDON, U.K., May 18 (SEND2PRESS NEWSWIRE) -- Eularis is announcing the release of an update to its report "Pharmaceutical eMarketing: Building Brands, Relationships & Business Through Web 2.0 and Beyond." The comprehensive report has been created to demystify the world of eMarketing and Social Media to provide Pharmaceutical marketers with a competitive edge and the latest information on how to use these emerging tools.
 "As market growth slows, the bottom line return for brands is under increased scrutiny, and every marketing dollar must count," said the author of the report, Dr. Andree K. Bates, President of Eularis. "The emerging social media tools are inexpensive to implement, highly effective for gaining prescriptions when implemented as part of a cohesive strategy, and measurement of the financial impact of using them, using analytics, is certainly possible for justification to management."
Many pharma companies still flounder when it comes to justifying online marketing and can still be stumped by how to use the plethora of emerging social media tools now available. This challenge can be troublesome enough to prompt some companies and marketers to sit it out completely, or to half-heartedly engage in some online activities - like blogs, YouTube, Twitter and Facebook - without a real plan. New initiatives are started and neglected, or focused entirely on the wrong things. As a result, companies miss out and waste time, money and opportunity.
However, this report shows how an eMarketing campaign that is built on strategy and a deep knowledge of an audience can be powerful. The report examines specific tools in the social media age, observing how patients, physicians and companies use blogs, social networking, Twitter, YouTube and other new media tools... and develop best practices for their use. Finally, we tie it all together, examining key case studies of eMarketing campaigns, giving instructions on first steps for your own campaign, and taking a close look at measurement.
eMarketing can be a challenge. However, with some company initiative, firm goals and the insider knowledge provided by this report, marketers can also find eMarketing to be an empowering opportunity for their brands.
To purchase this report, please visit: www.epharmaroi.com/.
About Eularis
Eularis provides sophisticated Pharmaceutical analytics that provide data-driven insight into the financial impact of corporate and marketing decisions. Unlike traditional analytics approaches, which are lengthy and whose reliance on historical or analogue data reduces their accuracy, Eularis' proprietary 94.8 Analytics Process is based on the current market situation. This proven approach helps Pharmaceutical marketing teams to quickly plan, measure, validate and optimize their sales and marketing performance, knowing where to focus, and how to budget, for maximum financial return. Co-headquartered in London and New York City, the company has developed significant experience in the global Pharmaceutical market through client engagements with AstraZeneca, GlaxoSmithKline, Merck, Pfizer and many others. For more information, visit www.eularis.com.
All trademarks and service marks are the property of the respective parties.
Copyright © 2009 Send2Press(R) Newswire, a unit of Neotrope(R)
TAGS: Send2Press Newswire,
Pharmaceutical eMarketing,
Eularis
Mon, 18 May 2009 13:44:16 GMT
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