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PR Briefs

pr briefs Sat, 04 Feb 2012 10:07:51 +0100 Social media is top online marketing channel for small businesses after company Web sites According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO)... Wed, 30 Mar 2011 13:59:00 -0500 An event landing page is an easy way to provide direct... An event landing page is an easy way to provide direct access and important info to potential guests and interested travelers about your event. This example links to an event Facebook page, the organization’s main Web site, and a special Accommodations page so that visitors can book their stay immediately while they are at the peak of interest, and with one click, instead of having to navigate around a general Web site to find what they need. Thu, 24 Mar 2011 10:00:00 -0500 Seven easy (and cheap) ways to promote your event You don’t have to have a huge marketing budget to promte a special event that’s open to... Wed, 23 Mar 2011 09:33:00 -0500 This e-mail newsletter was sent out immediately following an... This e-mail newsletter was sent out immediately following an event and includes a survey, link to the blog and social media access. It also includes navigation that mirrors the organization’s Web site so that recipients can find out more with one click. Creating short “bursts” of info and adding interactivity to this non-profit’s e-newsletters increased the open rate by a whopping 25%. Fri, 18 Mar 2011 14:30:00 -0500 Seven tips for designing a killer e-newsletter Over the past few years e-mail marketing lost steam as social media began to take center stage. But... Thu, 17 Mar 2011 14:26:00 -0500