COSMOPOLITAN

Cosmopolitan Magazine Kicks Off 40th Birthday with Multi-Million Dollar Advertising Campaign October 2004 (Newstream)

We're Cosmopolitan celebrates what the modern-day woman has become thanks to the magazine's Fun, Fearless, Female message. The Tagline We're Cosmopolitan will be used in addition to Fun, Fearless, Female in the magazine's advertising. Over 40 years ago, Cosmopolitan told women that they could have everything they wanted in life without apologizing for it and the campaign embodies that spirit. We're Cosmopolitan was created by the LPNY advertising agency. The ads portray a group of celebratory, confident and empowered women in a series of black-and-white images shot by renowned photographer Roxanne Lowitt, best known for her documentary-style celebrity photos.

The multi-million dollar campaign launches on October 11 in publications including Advertising Age, Mediaweek, Automotive News and Cosmetic World. It will also appear in Women's Wear Daily, Interview and The New York Times throughout 2004. Other promotional elements include more than 100 king-size posters on New York City buses and two construction scaffold wraps on Park Avenue South and Madison Avenue.

"We're Cosmopolitan is a statement about the extraordinary success of our past 40 years and the brighter than even future of Cosmopolitan," said Lagani. "The fact that we get bigger and better with every passing year makes Cosmopolitan one of today's most recognized and respected brands. There is a lot to be said for that in this age of flash-in-the-pan popularity, especially in the publishing world."

Cosmopolitan created the formula for what a successful women's magazine should be and never looked back. After four decades it has long outlasted the shelf life of other titles in its category. Under Editor-in-Chief Kate White and Lagani's solid direction, the magazine's sales and circulation continue to rise, up 7% over the first six months of last year. It now sells approximately 3 million copies a month, the largest circulation for a monthly women's magazine in the United States. Cosmopolitan is also one of the biggest international magazine brands with more than 50 editions around the world including China, India, Israel, Russia, South Africa, and Australia.

Cosmopolitan will continue to celebrate its 40th birthday throughout 2005 with special editorial tributes and events.

Cosmopolitan is published by Hearst Magazines, a unit of The Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with a total of 18 U.S. titles and 137 international editions. Hearst's magazines are read by more U.S. adult women than any other monthly magazine publisher. The company also publishes 18 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.