Inter-Change
 

Inter-Change Advertising

KEVIN SPACEY

 Kevin Spacey's TriggerStreet.com Launches New Content Showcase

Online Destination to Feature Early Work from Martin Scorsese, Robert Zemeckis, Bill Paxton, Ted Demme and Others; "Mentor" Interviews with Mike Myers, Billy Crystal, Sean Penn, Edward Norton, Bono and More

Yahoo! Movies, RealNetworks and Budweiser Join Together As Media and Technology Partners and Sponsors of TriggerStreet.com

November 2002 (Newstream) -- Co-founders Kevin Spacey and Dana Brunetti today announced that TriggerStreet.com, positioned to become the Web-based filmmakers' and screenwriters' community of record by showcasing new talent and sharing and critiquing original short films, is launching today with an exclusive showcase of short films on Yahoo! Movies (movies.yahoo.com). The hosting, streaming and encoding services and technology for TriggerStreet.com are provided by RealNetworks®, Inc. (Nasdaq: RNWK), and users will be able to view content within the TriggerStreet.com community via the RealOne™ Player. Budweiser is TriggerStreet.com's presenting sponsor. The Yahoo! Movies feature highlights original material by filmmakers before they were established within the industry and interviews with celebrities including Mike Myers, Sean Penn, Edward Norton, Billy Crystal and Bono on mentorship and the people who helped them break into the entertainment industry.

TriggerStreet Productions was formed in 1997 with a mission to encourage the creative process of filmmaking and to establish a broad platform for undiscovered talent. TriggerStreet is named after an actual street in the San Fernando Valley where Spacey grew up and dreamed of building a theatre and making movies. The late cowboy star Roy Rogers once owned a ranch on the land and named the street for his horse Trigger. When Spacey was forming his production company, the dreams he had as a teenager were ones he didn't want to wander too far from and so TriggerStreet was created.

"I want to try to do something inspiring and interactive for new talent and for the filmmaking community," said Kevin Spacey. "Our goal is to give encouragement and visibility to artists who have no access to the industry. When I needed help in starting my own career, many people gave me encouragement and became my mentors. Now I feel that if you have done well in whatever business you are in, it is your duty to send the elevator back down and try to help bring up the next generation of undiscovered talent."

TriggerStreet.com gathers filmmakers and film aficionados together in the virtual space to ensure that independent and under-financed works will find a wider audience. Novice and veteran screenwriters are invited to submit screenplays to the Screenplay Forum for review by their peers. Also, three times a year, TriggerStreet.com will sponsor a Short Film Festival with 10 finalists culled from the top-rated short films submitted to the site. Those finalists will be judged by entertainment industry leaders including Bono, Mike Myers, Tim Burton, Cameron Crowe, Edward Norton, Danny DeVito and many others.

"We are using the Internet for which it was created - a tool to communicate," said Dana Brunetti, president and co-founder of TriggerStreet.com and TriggerStreet Productions producer. "No longer will you need to 'know' somebody to get a foot in Hollywood's door. We are offering a chance for exposure and access for filmmakers and screenwriters to showcase their talent from anywhere, while at the same time giving everyone the ability to view and judge the submitted work. It's a chance for the talent and great ideas to be discovered by all."

Yahoo! Movies: Celebrity "Mentor" Interviews and First Films

Yahoo! Movies, the No. 1 ranked movie site, today launched exclusive showcase of material from Mike Myers, Billy Crystal, Sean Penn, Edward Norton and Bono on the nature of mentorship, plus early work of established filmmakers. Available on Yahoo! Movies (http://movies.yahoo.com), the TriggerStreet.com collection includes "The Big Shave," a metaphorical 1967 short directed by Martin Scorsese; "The Lift," an eerie 1972 USC short directed by Robert Zemeckis; "The Bet," a 1992 drama about two New York brothers by the late director Ted Demme ("Blow", "Beautiful Girls", "The Ref"); "FishHeads," a 1982 musical comedy from actor-director Bill Paxton ("Frailty"); "Bobby Silverman: An Actor Prepared," a 1990 satire of the acting profession by producer Richard Crystal ("Murder by Numbers"); and "Headless!," a 1994 black comedy about an overzealous professor's perilous adventures in the shrunken head trade directed by Larry Guterman ("Cats and Dogs", "Antz") with additional short films to follow.

"We are excited to be working with TriggerStreet.com to host a short film showcase and give the millions of aspiring actors, directors and movie fans around the world a chance to see how today's big names got started," said Jim Moloshok, senior vice president, Yahoo! Media, Entertainment, Information and Finance. "As the No. 11 ranked movies site on the Web, Yahoo! Movies is focused on offering our millions of users a powerful, immersive and entertaining online experience online. This showcase gives our community of film aficionados access to a unique collection of short films and interviews."

RealNetworks: Cutting Edge Technology to Power TriggerStreet.com

RealNetworks®, Inc., the recognized leader in digital media delivery, is proud to provide the encoding, streaming and hosting technology for Kevin Spacey's innovative web initiative, TriggerStreet.com. Aspiring filmmakers interested in submitting their works for viewing and peer review by the TriggerStreet.com community can now use a free version of RealNetworks' Helix™ Producer to encode their films in RealVideo® 9, a format that offers near DVD quality video playback over a cable modem or DSL connection. RealNetworks' hosting subsidiary, the Real Broadcast Network (RBN), will provide the streaming and hosting services for TriggerStreet.com on Helix Universal Servers in both RealMedia and QuickTime formats in a seamless fashion, as filmmakers will be able to upload their encoded content directly to RBN. In addition, RealNetworks has provided filmmakers with authoring information and on-line documentation to assist in presenting their films to the world. Direct access to a free version of RealOne Player for film screening by fans, peers and celebrity judges will also be available on the site. RealNetworks' Helix Platform, RealVideo 9 technology, and digital rights management software are presently used by the leading studios through Movielink.

"Access to the tools and technology that enable the highest quality video playback over the Internet is a must for aspiring filmmakers trying to establish themselves within the entertainment industry," said Rob Glaser, Chairman and CEO RealNetworks, Inc. "When Kevin and TriggerStreet.com approached us to provide the core technology for the site, it was a natural fit, since Real can offer our unmatched technical expertise in encoding, serving, and playback, as well as the deep commitment to enabling the best and broadest media experience via the Internet that is the hallmark of everything we do. We are immensely pleased to do our part in helping TriggerStreet.com achieve its goal of discovering, mentoring and promoting fresh talent in filmmaking."

Anheuser-Busch: Taking Entertainment To The Next Level

Anheuser-Busch shares Kevin's vision of helping aspiring filmmakers and screenwriters develop their craft. For more than 15 years, A-B has seen its Budweiser brand and other company products featured in more than 5,000 film and television environments. The company has been at the forefront of the entertainment industry and will soon be taking its Budweiser's "True" TV ad campaign to a new level with the debut of a 7-minute short film on TriggerStreet.com.

"We are pleased to have an opportunity to work with Kevin Spacey and to play an instrumental role in the launch and development of TriggerStreet.com," said Tim Schoen, vice president, presence marketing, Anheuser-Busch, Inc. "Budweiser continually looks for creative ways to reach our core consumers through entertainment, most notably demonstrated by our TV commercials and Budweiser.com. In addition, we are excited that Budweiser's new short film, 'Best Man,' will debut on Triggerstreet.com, and we believe it's a great forum for consumers and filmmakers to view our new work."

About Trigger Street Productions

Trigger Street Productions was formed in 1997 and has produced the 1998 production of Eugene O'Neill's "The Iceman Cometh" both at London's Old Vic Theatre and on Broadway, where it received 5 Tony Award nominations. The first feature produced was "The Big Kahuna" written by first time screenwriter Roger Rueff and directed by first time director John Swanbeck. Next year Trigger Street will release "The United States of Leland" starring Don Cheadle, Ryan Gosling and Jena Malone, written and directed by first time filmmaker Matthew Ryan Hoge. In addition, the company has produced two documentaries: "Uncle Frank," directed by first time filmmaker Matthew Ginsburg, which will air on HBO in 2003, and "America Rebuilds: A Year At Ground Zero"- a film which chronicled the year-long clean up operation at the World Trade Center - aired on PBS, and was co-produced by Great Projects. In the coming year Trigger Street will produce films with Lions Gate Pictures, Warner Bros., Intermedia Films and MGM Studios.

About Yahoo!

Yahoo! Inc. (Nasdaq: YHOO) is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages.

About Real Networks

RealNetworks, Inc., based in Seattle, is the global leader in Internet media delivery. It develops and markets software products and services designed to enable users of personal computers and other consumer electronic devices to send and receive audio, video and other multimedia services using the Web. Consumers can access and experience audio/video programming and download RealNetworks' consumer software on the Internet at http://www.real.com. RealNetworks' systems and corporate information is located on the Internet at http://www.realnetworks.com.

About Budweiser

Budweiser is the world's best-selling beer and is currently available in more than 80 countries worldwide. Budweiser is brewed by Anheuser-Busch, Inc., the world's largest brewer. Anheuser-Busch, Inc., is based in St. Louis, Mo.

---------------